The Brazilian version of Radler had some changes in relation to Europe, like lemon: here is being u

The Heineken best breville juicer Brazil, owner of the brand Kaiser, announced best breville juicer the launch of the Kaiser Radler. Success in Europe, the drink, a mixture of beer and natural lemon juice, is a firm commitment to boost sales of the end of the year and early 2014, and will be incorporated into the brand portfolio.
Of German origin, revenue best breville juicer Radler appeared in the region of Bavaria in 1922. Franz Xaver Kugler, who was then the owner of the renowned pub Kugler-Alm, situated at the end of a cycle track, received thousands of thirsty athletes to cool off. To meet the needs of customers, he had the idea of combining beer with natural lemon juice, baptizing revenue "Radler" - which means cyclist in German - in honor of the first customers.
The vice president of marketing for Heineken best breville juicer Brazil, Nuno Teles said just that in countries where it is marketed, the Radler corresponds on average to 10% of the volume. "Heineken has nearly 350 brands worldwide, all with the potential to have an extension Radler" he said. Still Agreement with Nuno Teles "Our goal with Kaiser Radler is to bring innovation with a product that is already successful best breville juicer in several countries of the world," said the executive. According to the director of mainstream brands, Mariana Stanisci, Kaiser was chosen to launch the product in the country "because it is the fifth largest best breville juicer brand by volume of Heineken." She said the Kaiser Radler has no competitors in Brazil.
The Brazilian version of Radler had some changes in relation to Europe, like lemon: here is being used limes and not Sicilian, as is usual in other countries best breville juicer new product began to be distributed nationally last week.
For the consumer to understand best breville juicer what is Radler, Kaiser will highlight the benefits of the product in their communication materials. "Our challenge is to show people that, besides being very tasty, this news provides a refreshing double that only the combination of beer with natural lemon juice can bring," says Mariana Stanisci. The Kaiser Radler will pitchman presenter Marcelo Tas, who has starred in other brand campaigns such as Kaiser Barrel. The campaign will have great impact and will be launched during the summer.
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