AdeS: The crisis of apple juice and its management: italforni SAC Portal 2.0
Monday (18), in the Official Gazette, the National Agency for Sanitary Surveillance (ANVISA) published resolution suspending the manufacture, distribution, italforni marketing and consumption, across the country, lots of brand products Ades of a production line of Unilever factory in Pouso Alegre (MG). The measure was taken on suspicion that lots do not meet legal and regulatory requirements of the body. In last Thursday (14), the agency said it was following the recall of a batch of apple Ades drink 1.5 liters that has been filled with cleaning solution. According to the manufacturer Unilever Brazil, failed in sanitization process italforni machinery, resulting in the filling of containers with the cleaning solution.
Unilever Brazil, italforni which produces juice AdeS, issued a statement on the 14th day of the discovery, and another on the 18th, stating that it is collaborating with ANVISA and hopes to repeal italforni the ban on the sale of the remaining juices Ades. The notes were published on the official website and Facebook, but Twitter - which had the name "Ades" Trend Topics in for a few hours - no posts since the 13th. From occurred, suspended publications in social networks, focusing on care for SACs (telephone and email), and responses to questions and requests from Facebook.
Through a statement released on Monday, Unilever said that the problem italforni was limited to 96 units Ades apple flavor, pack of 1.5 liters produced in Pouso Alegre, and none since the day 13/03/13 product manufactured on the line where the problem was detected was distributed to the market. The production line has been idle for determination of the case. Batch products with Apple issue were distributed in the states of São Paulo, Rio de Janeiro and Paraná.
The company asked for, so for people to get in touch with the phone numbers available to communicate who purchased products contaminated batches - with the initial AGB 25, TBA3G line, manufactured in February 25, 2013, valid expiring December 22, 2013. The company announced that the contaminated products could cause burns if swallowed, but the fault had been resolved.
According to the director italforni of the Department of Consumer Protection and the Ministry of Justice, Amaury Oliva, for now the company italforni would be fulfilling the obligations set out in the Code of Consumer Protection. He emphasized that the consumer may go to court in the case of personal injury. "The company is responsible for the damage caused to consumers. If consumers have personal injury may appeal to consumer italforni protection agencies and the Judiciary to any compensation, "he said.
- Police in Ribeirão Preto, São Paulo, confirmed that on the night of Nov. 8, a week before the announcement of the recall of Unilever, a housewife filed an occurrence for bodily injury, reporting that the son of 17 years suffered burns and bleeding from the mouth after trying to drink apple juice AdeS. According to the lawyer Renata Moreira da Costa, who represents the family, the teenager needed medical attention after the incident. She also said that the consumer, to indicate the seriousness of the problem, warned the Health Surveillance and contacted the SAC Unilever.
- According to Unilever, until the morning of Friday (15), 14 consumers had come in contact with the company to report problems with the product. "Of the 14 calls already made by SAC, 12 have received proper medical attention and are being followed, and two did not accept," said Unilever. The clients served reported mucosal burns, motion sickness and nausea. Also according to Unilever, all have received medical care, without the need for hospitalization.
Previous failure italforni of the company came to be discussed: The image of soy juice grape flavor AdeS with a goo that lives and multiplies. The case was passed and became a viral negative when a consumer reported by Facebook's surprise italforni she found when she opened the package and saw the drink down a kind of mushroom. From there, other people started shooting, report and share the same experience with products AdeS. All cases were identical: fungi that were multiplying in the drink. italforni The manufacturer Unilever said that the cause was the "micro holes" on the packaging by the proliferation of molds or fungi, which may appear at irregular transport or storage. The company, however, stressed that there was no error in the production process.
Founder and editor of SAC Portal 2.0 (initially created for TCC "SAC 2.0: the emergence of the consumer in the age of social networks," the address sacvirtual.wordpress.com) study s
Monday (18), in the Official Gazette, the National Agency for Sanitary Surveillance (ANVISA) published resolution suspending the manufacture, distribution, italforni marketing and consumption, across the country, lots of brand products Ades of a production line of Unilever factory in Pouso Alegre (MG). The measure was taken on suspicion that lots do not meet legal and regulatory requirements of the body. In last Thursday (14), the agency said it was following the recall of a batch of apple Ades drink 1.5 liters that has been filled with cleaning solution. According to the manufacturer Unilever Brazil, failed in sanitization process italforni machinery, resulting in the filling of containers with the cleaning solution.
Unilever Brazil, italforni which produces juice AdeS, issued a statement on the 14th day of the discovery, and another on the 18th, stating that it is collaborating with ANVISA and hopes to repeal italforni the ban on the sale of the remaining juices Ades. The notes were published on the official website and Facebook, but Twitter - which had the name "Ades" Trend Topics in for a few hours - no posts since the 13th. From occurred, suspended publications in social networks, focusing on care for SACs (telephone and email), and responses to questions and requests from Facebook.
Through a statement released on Monday, Unilever said that the problem italforni was limited to 96 units Ades apple flavor, pack of 1.5 liters produced in Pouso Alegre, and none since the day 13/03/13 product manufactured on the line where the problem was detected was distributed to the market. The production line has been idle for determination of the case. Batch products with Apple issue were distributed in the states of São Paulo, Rio de Janeiro and Paraná.
The company asked for, so for people to get in touch with the phone numbers available to communicate who purchased products contaminated batches - with the initial AGB 25, TBA3G line, manufactured in February 25, 2013, valid expiring December 22, 2013. The company announced that the contaminated products could cause burns if swallowed, but the fault had been resolved.
According to the director italforni of the Department of Consumer Protection and the Ministry of Justice, Amaury Oliva, for now the company italforni would be fulfilling the obligations set out in the Code of Consumer Protection. He emphasized that the consumer may go to court in the case of personal injury. "The company is responsible for the damage caused to consumers. If consumers have personal injury may appeal to consumer italforni protection agencies and the Judiciary to any compensation, "he said.
- Police in Ribeirão Preto, São Paulo, confirmed that on the night of Nov. 8, a week before the announcement of the recall of Unilever, a housewife filed an occurrence for bodily injury, reporting that the son of 17 years suffered burns and bleeding from the mouth after trying to drink apple juice AdeS. According to the lawyer Renata Moreira da Costa, who represents the family, the teenager needed medical attention after the incident. She also said that the consumer, to indicate the seriousness of the problem, warned the Health Surveillance and contacted the SAC Unilever.
- According to Unilever, until the morning of Friday (15), 14 consumers had come in contact with the company to report problems with the product. "Of the 14 calls already made by SAC, 12 have received proper medical attention and are being followed, and two did not accept," said Unilever. The clients served reported mucosal burns, motion sickness and nausea. Also according to Unilever, all have received medical care, without the need for hospitalization.
Previous failure italforni of the company came to be discussed: The image of soy juice grape flavor AdeS with a goo that lives and multiplies. The case was passed and became a viral negative when a consumer reported by Facebook's surprise italforni she found when she opened the package and saw the drink down a kind of mushroom. From there, other people started shooting, report and share the same experience with products AdeS. All cases were identical: fungi that were multiplying in the drink. italforni The manufacturer Unilever said that the cause was the "micro holes" on the packaging by the proliferation of molds or fungi, which may appear at irregular transport or storage. The company, however, stressed that there was no error in the production process.
Founder and editor of SAC Portal 2.0 (initially created for TCC "SAC 2.0: the emergence of the consumer in the age of social networks," the address sacvirtual.wordpress.com) study s
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